Italy boasts an illustrious musical heritage. In Florence, home to FerriFirenze's 16th-century headquarters, this sentiment rings truer than ever. The city is cited as the birthplace of opera and symphony, and is scattered with musical conservatories, theatres and orchestras. It’s little wonder that Italians have an undeniable passion for music.

We instinctively embrace certain conversational terms that derive from musical scores. Such as 'crescendo', which signifies a gradual increase in loudness or intensity. An escalation of power and energy, indicating that a piece of music - or an emotion - is progressing to its peak. Yet the root of the word ‘crescendo’ comes from the Italian word ‘crescere’, to grow. It’s a concept that is firmly focused on the process - not the result.

FerriFirenze's ever-innovative artisans have played with this pervasive idea, allowing it to inspire them in designing our Crescendo collection. Each individual 18K gold component of our Crescendo jewellery suggests the shape of a piano’s elegant keys. A necklace’s surface gently twists, catching the light. Earrings seem to almost spiral, their Champagne and white diamonds rising with the wearer’s every nuanced movement. 

These unique Crescendo pieces have no beginning and no end. They are constantly growing, changing and developing. Like each one of us.


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