La Casa Italiana: FerriFirenze at Molteni&C - Riyadh
Riyadh, 14–18 May 2026
FerriFirenze travels to Riyadh this May for a five-day pop-up with Molteni&C at the recently opened showroom in the KAFD Building. Open from 14 to 18 May 2026, the presentation is the start of a wider collaboration between the two Italian houses, with similar activations expected in other cities.
Titled La Casa Italiana, the concept shifts the setting away from retail. The showroom style is a lived-in space, in contrast to the typical display environment. Instead of being guided through products, clients are welcomed into a setting shaped by everyday rituals – conversation, coffee, and time spent in good company.
Here, “Made in Italy” is seen in a wider context. Molteni&C’s furniture and FerriFirenze’s fine jewellery are placed together, each representing a different area of Italian craftsmanship. One shapes the way a space is used, while the other marks the moments that take place within it.
FerriFirenze will present a selection of its iconic collections, including Bubbles, Vito, Spettinato, Snodo and Virgola, as well as brand-new ones. Each is grounded in form and proportion, with surfaces worked by hand to create depth rather than shine alone. The pieces are made in 18k gold at the brand’s atelier in Florence, where traditional goldsmithing techniques continue to guide production.
Set within the Molteni&C interior, the jewellery reads differently. Scale, texture, and material are seen against wood, fabric, and light, rather than within a conventional boutique setting. The result is quieter, but more precise.
This Riyadh presentation is built on presence – how objects are encountered, handled, and understood over time. In that sense, La Casa Italiana reflects a shared approach: design that feels natural and is absorbed into daily life.
In addition, the collaboration introduces FerriFirenze to a new regional setting, reinforcing its position within the Italian design tradition, where craftsmanship, restraint, and longevity remain central.
For more information, visit ferrifirenze.com/collections or call +39 347 2835 203.
