Italian fine jewellery features at The Treasure Room Pop-Up
Dubai, 18–21 May 2026
FerriFirenze will take part in The Treasure Room this May, a collaborative pop-up hosted at the Sicis showroom in Dubai Design District from 18 to 21 May 2026.
Created with a small group of partner brands and friends of the house, the event brings jewellery, watches, interiors, and fashion together in one setting.
Rather than a traditional retail presentation, the concept is closer to a private salon.
Guests are invited to spend time in the space, move between brands, and experience the work in a more relaxed way. Alongside FerriFirenze, participating names include Sicis and Scavia, continuing the brand’s association with Italian designers to highlight the dialogue between Made in Italy fine jewellery and design excellence.
FerriFirenze will present a mix of iconic and newer collections, all handmade in Italy at the brand’s atelier outside Florence. Each piece is produced in 18k gold using traditional goldsmithing techniques, with components assembled and finished by hand.
Among the collections on display will be the bestselling iconic collections (Bubbles, Vito, Soffio and Crescendo) as well as newer lines such as Light and Trilly. Bubbles is known for its clustered gold spheres; Vito for its soft, light feel – its contours echoing the journey of life; Soffio draws inspiration from the softness and movement of wildflowers in the gardens surrounding the villa atelier and Crescendo, with each 18k gold component mimicking piano keys, twisting or spiralling as the wearer moves.
Light captures FerriFirenze’s playful refinement through colour, motion and precision. Sapphires are engineered to move gently within their settings, creating a sense of freedom without sacrificing control. Trilly brings sound into the language of fine jewellery. Named for the subtle chime created by diamond-set elements in motion, the collection turns that movement into a sensory detail.
Other exciting news is that two new watches have been added to the Vito collection: yellow gold with yellow diamonds and a black obsidian dial, or white gold with white diamonds and a mother-of-pearl dial. There is a single diamond at 12 o’clock. The bracelet closes with a newly introduced deployant buckle.
Set against the mosaic surfaces and interiors of the Sicis showroom, the jewellery takes on a different rhythm. Pieces can be handled, tried on, and seen in motion, rather than viewed behind glass or within a formal boutique environment.
This Dubai pop-up continues FerriFirenze’s growing presence in the region while introducing its approach to Italian gold jewellery in a more personal setting – one shaped as much by conversation and atmosphere as by the objects themselves.
For more information, visit ferrifirenze.com/collections or call +39 347 2835 203.
