FerriFirenze in Saudi Arabia: A Double Appointment at Jewels of the World Riyadh and Jeddah

Saudi Arabia, 9-13 | 19-22 October

This October, FerriFirenze continues its journey across the Middle East with a special double appointment in Saudi Arabia, participating in two editions of Jewels of the World in Riyadh and Jeddah.

The Florentine fine jewellery maison will first be in Riyadh from 9 to 13 October, followed by Jeddah from 19 to 22 October, bringing its contemporary interpretation of Italian fine jewellery to two of the Kingdom's most important luxury destinations.

Visitors will have the opportunity to discover FerriFirenze's iconic creations and latest jewellery collections, experiencing firsthand the craftsmanship, movement and distinctive Florentine character behind the brand.

FerriFirenze at Jewels of the World Riyadh

The first stop will be Jewels of the World Riyadh, taking place from 9 to 13 October 2026 at the Four Seasons Hotel Riyadh at Kingdom Centre.

FerriFirenze will be located at Booth A8, where the maison will present a selection of its fine jewellery creations to clients, collectors and jewellery enthusiasts. 

Jewels of the World has established itself as an important platform for international and regional jewellery maisons, bringing together exceptional fine jewellery, high jewellery, watches and design for Saudi Arabia's luxury audience. The 2026 autumn programme includes a dedicated Luxe edition at the Four Seasons Hotel, featuring international jewellery houses including FerriFirenze. Jewels of the world -

For FerriFirenze, the Riyadh appointment represents an opportunity to further develop its relationship with the Saudi market and introduce its Made in Italy jewellery to an increasingly sophisticated audience.

From Riyadh to Jeddah

Following Riyadh, FerriFirenze will continue to Jewels of the World Jeddah, taking place from 19 to 22 October 2026 at the Jeddah Hilton.

The maison will be located at Booth A-13, welcoming visitors for the second part of this Saudi Arabian jewellery showcase.

The Jeddah edition offers a different perspective within the Jewels of the World series, bringing together a cosmopolitan luxury audience in a city known for its connection to culture, creativity and contemporary design. The event will take place at the Jeddah Hilton, overlooking the Red Sea. Jewels of the world -

For FerriFirenze, presenting the collections in both Riyadh and Jeddah creates an opportunity to connect with two distinct audiences while reinforcing the maison's growing presence in Saudi Arabia.

Discover the latest FerriFirenze collections

Across both appointments, FerriFirenze will showcase its latest jewellery collections alongside some of its most recognisable designs.

Rooted in Florence, the maison combines traditional Italian goldsmithing expertise with a contemporary approach to jewellery design. Its creations explore gold as a fluid and sculptural material, often incorporating movement, light and carefully considered proportions.

The collections include some of FerriFirenze's signature designs, such as Bubbles, Soffio, Vito and Spettinato, alongside newer creations that continue to develop the brand's distinctive aesthetic.

The result is a collection of contemporary Italian fine jewellery that balances craftsmanship and innovation, with pieces designed to be both visually striking and naturally wearable.

Florentine craftsmanship in the Saudi market

FerriFirenze's presence at Jewels of the World reflects the maison's broader international vision: bringing the distinctive character of Florentine fine jewellery to new audiences around the world.

Every FerriFirenze jewel is rooted in the Italian tradition of craftsmanship. Created in and around Florence, the pieces combine the expertise of skilled artisans with a modern design philosophy that challenges conventional ideas of how fine jewellery should look and move.

This balance between heritage and contemporary creativity is central to FerriFirenze's identity and offers a distinctive expression of Italian luxury jewellery to the Saudi market.

Jewels of the World itself describes its exhibitions as a platform connecting international and regional jewellery and watch brands with high-value audiences across Saudi Arabia, with its 2026 calendar spanning Riyadh, Jeddah and Al Khobar. Jewels of the world.

Two Cities, one FerriFirenze experience

The October appointments in Riyadh and Jeddah mark an important moment for FerriFirenze's presence in Saudi Arabia.

From the heart of Riyadh at the Four Seasons Hotel Kingdom Centre to the Red Sea setting of the Jeddah Hilton, visitors will have the opportunity to experience the maison's jewellery in person and discover the craftsmanship behind each creation.

Whether encountering FerriFirenze for the first time or returning to discover its newest pieces, guests will be invited into a world where Florentine heritage, Italian craftsmanship and contemporary jewellery design come together.

Meet FerriFirenze in Saudi Arabia

Jewels of the World Riyadh
9–13 October 2026
Four Seasons Hotel Riyadh at Kingdom Centre
Booth A8
Riyadh, Saudi Arabia

Jewels of the World Jeddah
19–22 October 2026
Jeddah Hilton
Booth A-13
Jeddah, Saudi Arabia

FerriFirenze looks forward to welcoming clients, collectors, jewellery professionals and enthusiasts in both cities and presenting its latest fine jewellery collections, handmade in Florence.

FerriFirenze — Italian fine jewellery, made in Florence.