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Article: VicenzaOro welcomes FerriFirenze to made in Italy showcase

VicenzaOro welcomes FerriFirenze to made in Italy showcase
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VicenzaOro welcomes FerriFirenze to made in Italy showcase

Vicenza, 16 - 20 January, 2026

Vicenzaoro is Europe’s longest-running trade fair, setting the tone for the jewellery market each January, and FerriFirenze will be there! 

Themed according to People · Product · Places, Vicenzaoro is a showcase of Made in Italy expertise and global savoir-faire. ‘Product’ leads with modern and classic design shining through in the high jewellery and fine watchmaking booths, while buyers have the added advantage of shopping semi-finished goods and precious stones.

Meanwhile, ‘People’ – designers, artisans, manufacturers, buyers, and opinion leaders who drive the sector’s evolution – participate in talks, seminars, and industry-led discussions. Finally, the third pillar, ‘Places’, invites visitors into the city through Vicenzaoro VIOFF, which celebrates the Italian dolce vita through art, culture, gastronomy and design.

The fair’s programme highlights Trendvision Jewellery + Forecasting, its independent observatory on global jewellery trends, as well as CIBJO seminars on industry standards, ethics, and innovation. New for 2026 is the VO Awards, recognising exhibitors for excellence in creativity, craftsmanship, sustainability, and innovation.

For FerriFirenze, the fair is a functional starting point – a place to show the technical evolutions developed at its atelier in a 16th-century villa in the hills above Florence during the preceding months.
The brand returns to its usual spot in Hall 6, Booth 141, with doors open from 10pm to 6.30pm (Tuesday concludes at 5pm).

The designers work with 18k gold and apply a sculptural approach to ergonomics. They ensure the gemstones and diamonds are integrated into the gold rather than sitting on the surface, which encourages movement and makes the pieces feel more like a supple fabric than a rigid object. This focus on physicality is apparent in the award-winning Intrigo Necklace from the White Wonders collection. It incorporates a proprietary gold mesh that allows the entire diamond-set structure to be compressed in the palm of a hand before it springs back to its original shape. It’s a complex engineering design intended to make a heavy statement piece comfortable to wear.

Jewellery enthusiasts, media and buyers can look forward to the full range of the Italian jeweller’s current output as well as brand-new launches. This year, that includes Trilly and Light collections, featuring diamonds and coloured sapphires. Light jewellery features blue, yellow, orange, pink, and green sapphires, while Trilly variants have diamonds only or diamonds paired with blue, pink, and green sapphires.
But that’s not all. Technical high jewellery sits alongside daily-wear lines like BubblesSpettinato, and Mini-Me, as well as the newer Snodo and Virgola collections.

The common thread across the booth is a focus on material integrity and the specific, understated style of modern Florentine goldsmithing.

For more details, visit ferrifirenze.com/collections or WhatsApp +39 347 2835 203.

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