Vicenza, 17 - 21, 2025
FerriFirenze will present new jewellery designs alongside its iconic collections at Vicenzaoro at the Vicenza Expo Centre from Friday, 17 January to Tuesday, 21 January 2025.
Europe’s longest-running jewellery trade event is attended by industry professionals and media worldwide, eager to discover exclusive international previews showcasing tradition and innovation.
Admirers of Made in Italy goldsmithing and jewellery craftsmanship are invited to visit FerriFirenze in Hall 6, Booth 141. The brand’s latest creations and established collections will be displayed daily from 10 AM to 6.30 PM except on Tuesday when doors close at 5 PM.
FerriFirenze’s luxury jewellery collections are meticulously handcrafted from 18k gold and ethically sourced stones at its studio in a 16th-century villa in the hills surrounding Florence.
Whether traditional or contemporary, discerning clients worldwide appreciate the fine materials, superior craftsmanship, and loving care that go into these luxurious and highly wearable Made in Italy accessories.
Among those exhibited at Vicenzaoro, visitors will find a range of styles that blend artisanal tradition with enthralling creativity. Statement pieces for special occasions will be presented alongside items intended for daily wear in response to increasing demand.
“One thing is sure: FerriFirenze is full of surprises. Our designers have an insatiable curiosity and are constantly dreaming up new creations for earrings, bracelets, rings, and necklaces,” says FerriFirenze owner Guilia Callegari.
The Intrigo necklace is among the new pieces to be revealed, marking a significant style departure for the brand. Crafted in white gold and diamonds, it features a revolutionary gold mesh system resulting in unparalleled flexibility and softness. Conceptualised by master artisan Giulio Ferrari, his product is so pliable that the necklace can be crumpled into a fist, unfurling to take its original shape once the hand is opened again.
FerriFirenze’s renowned collections include Bubbles, Vito, Spettinato and Soffio. The Bubbles collection captures playful elegance with its delicate clusters of gold spheres and gemstones, while Vito features sculptural shapes with subtle contours.
The Spettinato collection embraces effortless sophistication, showcasing fluid, textured gold patterns inspired by needlework, decorative arts and craft techniques. In contrast, the Soffio collection exudes ethereal beauty with its light, airy designs inspired by wild dandelions in Tuscan fields.
Jewellery enthusiasts can also shop the latest collections, such as Mini-Me - smaller versions of the icons; Riflessi, which encapsulates the light reflecting across the villa fountains and statues; Artificio, Vento, and Felce collections. The Florentine atelier’s Artificio necklace won the Best Fashionable Jewellery Award at the 20th edition of the Middle East Watch & Jewellery of the Year 2024. Crafted in 18k gold and adorned with diamonds, this piece was singled out for its innovative design and exceptional handwork depicting the fleeting brilliance of fireworks lighting up Italian summer skies. Vento and Felce also take inspiration from the villa gardens, channelling the gentle breeze through the foliage and the resilience of the fern, respectively.
About Vicenzaoro
The biannual goldsmithing, jewellery, and watchmaking showcase enters its 71st year in 2025, solidifying its status as the longest-running event in the global jewellery industry. The Italian Exhibition Group will host Vicenzaoro from 17–21 January 2025 at the Vicenza Expo Centre in Vicenza, welcoming 1,300 exhibiting brands.
As Europe’s leading B2B event, Vicenzaoro is a dynamic hub that celebrates artisanal heritage while addressing the demands of increasingly conscious consumers who value sustainability, uniqueness, and transparency.
Beyond the exhibition, scheduled talks and events delve into the future of the gold and jewellery industry, addressing key topics and emerging trends.
Vicenzaoro also highlights Made in Italy craftsmanship alongside exclusive international previews.
About FerriFirenze
FerriFirenze is an award-winning Florentine luxury jewellery atelier established in a historic 16th-century villa on the fringes of the Tuscan capital – the birthplace of the Renaissance.
Founded by Ilaria Furlotti and master craftsman Giulio Ferrari, the atelier embodies a deep appreciation for Italy’s artisanal heritage and family connections.
Inspired by the surrounding architecture and natural wonders, their collections blend traditional techniques with contemporary innovation. Each piece is handcrafted by master goldsmiths and jewellery artisans using 18k gold and ethically sourced gemstones.
Generational artisanal techniques infuse every piece with sophistication and care. Malleability is a standout quality – a closely guarded production technique contributing to FerriFirenze’s Best Fashionable Jewellery Award win at the 20th edition of the Middle East Watch & Jewellery of the Year 2024. Judges were captivated by the design and exceptional craftsmanship of the Artificio necklace, which triumphed over stiff competition from international brands.
For more information, visit ferrifirenze.com.
Dates to diarise
Vicenzaoro, the biannual jewellery boutique show, will be held at the Vicenza Expo Centre, Via dell’Oreficeria 16, 36100 Vicenza, Italy, from Friday, 17 January to Tuesday, 21 January 2025.
Discover FerriFirenze’s latest collections at Hall 6, Booth 141. Vicenzaoro is open daily from 10AM to 6.30PM except Tuesday, when doors close at 5PM.
For enquiries about FerriFirenze, please contact:
Email: info@ferrifirenze.it
Mobile: +39 347 283 5203