FerriFirenze to Co-Host Pop-up at Qatar’s Blue Diamond

FerriFirenze to Co-Host Pop-up at Qatar’s Blue Diamond

Florence, Italy – High-end Florentine jeweler FerriFirenze and its latest creations will make their debut in the palatial setting of Qatar’s Lusail City’s Place Vendôme Mall June 14 to 18.

FerriFirenze’s hand crafted, artisanal high-end jewels will be flown in from Italy to showcase at the new Blue Diamond flagship store, situated under the breathtaking glass domes of the impressive regional retail hub. Within the intimate setting of the boutique, clients will have the opportunity to get to know FerriFirenze’s Italian creations, learn about the maison’s Tuscan heritage and try on its exquisite pieces. It will also be an opportunity to network with local clients and request at home visits.

Uniting Qatar’s savvy clientele and residents, the pop-up is truly a one-of-a-kind occasion to create enduring relationships. The event is co-hosted by local partner Blue Diamond, an upscale jewellery brand owned by the eponymous family-run Group that specializes in real estate, gold, diamonds, gemstones, luxury watches,  international trade, and equity investments.

The Italian, family-run jeweler will present its latest collections. Highly influenced by the flora and fauna that surround its 16th century villa and the innovative vision of its master artisans, who imbue centuries of tradition into their contemporary designs with each piece, FerriFirenze’s array of fine jewels is not to be missed.

For a closer look at our collections > ferrifirenze.com/collections

VIP home visits available upon request at +39 347 283 5203


About FerriFirenze
With each piece envisaged as a love letter from Florence, FerriFirenze
imbues centuries of artisan traditions with modern allure. Founded by industry veteran Ilaria Furlotti and Giulio Ferrari, a master craftsman, FerriFirenze's designs reflect the architecture of rising cities and the wonders of nature. Hand made in and around the fountains, statues and frescoes of a 16th century villa nestled in the green hills that surround the Cradle of the Renaissance, FerriFirenze distinguishes itself on a global level for its unique creativity and elaborate, unrivaled techniques.
Catering to a new generation of women with a penchant for timeless luxury keepsakes, FerriFirenze continues to evolve the Florentine legacy for high-end jewellery making.

About  Blue Diamond Jewellery
Blue Diamond jewellery is an emporium of the Blue Diamond group.
With an insightful understanding of customers’ tastes, blue diamond jewellery offers you an exquisite collection of both traditional and contemporary jewellery designs mainly in Diamond as well as precious stones. The company is in exclusive partnership with some of the foremost luxurious jewellery brands from Europe.

About Place Vendôme
Place Vendôme is a multibillion Qatari Riyal mixed-use development in Lusail City. Place Vendôme is a project of United Developers, a group of four Qatari investors who partnered to align their expertise in retail, real estate, construction and contracting. United Developers envision Place Vendôme as a groundbreaking example of the entrepreneurship, vision and energy of Qatari commitment to the nation’s development.


Location, Time
The June Pop Up will run June 14 to 18 at the Place Vendome Mall in
Lusail City, Qatar at the Blue Diamonds boutique.
Open 2pm to 11pm.
Contact +39 347 283 5203



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