FerriFirenze arrives in South Korea with exclusive Shinsegae Pop Ups
Seoul, 1–16 November 2025
FerriFirenze is proud to announce its first appearance in South Korea through an exclusive partnership with Shinsegae, the country’s leading name in luxury retail.
This occasion marks the start of a new chapter for the Florentine maison as it brings its distinctive Italian craftsmanship and design to a discerning Korean audience.
The collaboration will unfold across several venues in Seoul, beginning with a showcase at Boontheshop Cheongdam and continuing with a series of private presentations at House of Shinsegae in Gangnam. Each event has been curated to offer guests an intimate encounter with FerriFirenze’s artistry and refined aesthetic.
Boontheshop Pop-Up
1 – 11 November
Boontheshop Cheongdam, 1st Floor – Jewellery Section
Opening Hours: 11 AM – 8 PM
House of Shinsegae (VIP Lounge, 10th Floor)
1 – 11 November
House of Shinsegae Gangnam – VIP Lounge, 10th Floor
Opening Hours: 10:30 AM – 8 PM (Friday to Sunday until 8:30 PM)
House of Shinsegae (VIP Lounge, 2nd Floor)
1 – 10 November
House of Shinsegae Gangnam – VIP Lounge, 2nd Floor
Opening Hours: 10:30 AM – 8 PM (Friday to Sunday until 8:30 PM)
FerriFirenze Trunk Show – House of Shinsegae (VIP Lounge)
12 – 16 November
House of Shinsegae Gangnam – VIP Lounge, 2nd Floor (Reception and Room D)
Opening Hours: 10:30 AM – 8 PM (Friday to Sunday until 8:30 PM)
This debut in Seoul strengthens FerriFirenze’s presence in Asia and reflects its commitment to sharing the values of Italian savoir-faire with new audiences. The maison’s collections, such as Vito, Bubbles, Crescendo, Soffio, Spettinato, Felce, Cucito, and Riflessi, entirely conceived and crafted at Villa Corsi Salviati near Florence, embody a modern interpretation of beauty rooted in tradition, precision, and emotion.
For more information, visit ferrifirenze.com or contact +39 347 2835 203.
