FerriFirenze: 7 things to know about a Florentine legacy
FerriFirenze is an Italian jewellery brand with incredible stories to share about its family connections, historic location, artisanal creations, and commitment to sustainability. Here are the top seven things about this “simply sophisticated” brand.
1. Family values: approachable, welcoming and inclusive
FerriFirenze is a family business founded by Ilaria Furlotti, an industry veteran with over 40 years of luxury jewellery business experience, and Giulio Ferrari, a master craftsman famous for pioneering practices. Ilaria’s daughter, Giulia Callegari, is the CEO. She brings extensive marketing and communications experience in the luxury goods, e commerce and digital sectors.
2. A villa’s narrative: where history and craftsmanship converge
The FerriFirenze atelier is in the historic Villa Corsi Salviati, a 16th-century establishment in the Tuscan hills. More than a backdrop, this is an integral part of the brand’s identity. First an agricultural reserve, then a haven for artists and poets, the villa’s evolution mirrors FerriFirenze’s idea of tradition combined with a contemporary outlook. The Italian jewellery brand helps restore and maintain the villa through its rental, acknowledging its cultural value. This includes the botanical gardens, initially designed by Antonio Corso in 1571. Girolamo Ticciati's sculptures are still there. The artistic elements, flora and surrounding landscape directly influence the jewellery concepts.
3. The art of Made in Italy: a symphony of skill and passion
FerriFirenze upholds the Florentine legacy of goldsmithing, a craft that has contributed to the city’s cultural prestige for centuries. The artisans’ fine work preserves traditional techniques while fostering new concepts. Their know-how and artistry shine through from the early sketches to the intricate stone settings. The brand’s commitment to Made in Italy handmade expertise, where “patience and passion remain the secret,” results in pieces that become works of art. The client’s dreams can become a reality in this workshop, with many pieces originating from their vision.
4. The artistry of the Italian atelier: a creative laboratory for applied arts
All FerriFirenze jewellery is handmade in Florence. The artisans are inspired by the natural beauty encircling the workshop. In addition, they draw from the region’s rich architectural and artistic heritage and a diverse array of textile arts, including knitting, macramé, crochet, embroidery, and batik. Moreover, from the progressive mesh system featured in the Intrigo collection to the ergonomic design of the iconic Vito, master craftsman and founder Giulio Ferrari has pioneered numerous groundbreaking and original manufacturing solutions.
5. Ergonomics and personalisation: jewellery designed for life
FerriFirenze prioritises ergonomics and personalised styles. Each piece must be eye catching but also comfortable and practical for everyday wear. This philosophy is evident in the thoughtful presentation of earrings, pendants, and rings and the extension of iconic collections to include Mini-Me iterations. The designers consider every curve and detail, even shaping a left and right earring to frame the face better. The brand embraces a “family” approach to collections, with a “mother” piece inspiring variations in size, metal, and style, ensuring appeal across preferences and lifestyles. FerriFirenze also incorporates client feedback into their creations. Some of their clientele have seen their ideas inspire new pieces.
6. Sustainability and ethical responsibility: a commitment to the future
FerriFirenze has a strong ethical compass, prioritising sustainability and responsible practices. The brand minimises its environmental impact by hand-making all its gold and diamond jewellery, using responsibly sourced 18k gold and natural diamonds, and supporting local artisans. This approach extends to preserving the Villa Corsi Salviati, ensuring it maintains its historical and architectural significance for future generations. FerriFirenze invests in CSR and certifications for sustainable development.
7. An invitation to experience Florentine craftsmanship: by appointment only
FerriFirenze invites admirers to experience the brand’s artistry firsthand at Villa Corsi Salviati. Visitors can prebook a guided tour of the atelier and grounds. This personalised approach fosters a deeper connection with the brand.
While rooted in Florentine tradition, FerriFirenze embraces a global perspective. It offers convenient ordering through WhatsApp and shipping to most countries.
According to the brand's owner, Giulia Callegari, they are intent on balancing one-on one engagement and accessibility, which is unusual for a luxury brand. For them, it’s always about family and reflecting FerriFirenze’s commitment to sharing its artistry with a broader audience.
FerriFirenze represents a harmonious fusion of history, know-how, family and ethical values. It’s a brand honouring its Florentine heritage while embracing contemporary ingenuity, creating timeless and meaningful Italian jewellery.
