FerrariFirenze returns to Dubai for a double pop-up! February 4-9

FerrariFirenze returns to Dubai for a double pop-up! February 4-9

Dubai, February 4 - 9, 2022

This February, FerrariFirenze is delighted to return to Dubai for two top-tier pop-ups, Karot and Title. Both prestigious events are a seasonal highlight for jewellery aficionados from around the world.

Dubai is often referred to as the "City of Gold". Its Creek-side Gold Souk has been a magnet for jewellery lovers for centuries. Little wonder that Pop-up Shop Factory is based in the Emirate. Renowned for their contemporary events, the group has a strong local and international following, all keen for the opportunity to view the work of utterly unique designers. Held from February 5-9, Karot Fine Jewellery pop-up will take place at luxury living complex Eden House.

It's only appropriate that Concrete is located in the former industrial area of Alserkal Avenue. While once a cluster of warehouses, today this vibrant quarter is a hub for art, culture and cutting-edge architecture. Jewellery pop-up Title will be held at this chic modern venue from February 4-6, a true showstopper set among dozens of premier gallery spaces.

At each of the pop-ups, FerrariFirenze will exhibit a range of our stunning 18K gold creations, from rings and bracelets to pendants and earrings. Each unique piece - whether yellow, white or rose gold - has been handcrafted by master artisans at our 16th-century Tuscan workshop in Italy. It goes without saying that every diamond and precious gemstone has been set with the utmost exquisite craftsmanship.


Curious for a peek at our newest collections? Be sure to follow us on Instagram @ferrarifirenze


In Dubai:

Title pop-up: Concrete, Alserkal Avenue, Dubai
February 4-6, 2022
Friday 2pm-11pm
Saturday-Sunday 10am-10pm

For more information about Title at Concrete, please visit: or check out @alserkalavenue on Instagram.


Karot pop-up: Eden House, 41st Street, Al Satwa, Dubai
February 5-9, 2022
Daily 11am-10pm

For more information about Karot pop-up, please visit: or check out @popupshopfactory on Instagram.


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