FerriFirenze is pleased to announce that the maison's iconic Soffio Bracelet crafted in 18kt yellow gold and champagne diamonds has been awarded  "BEST EVERYDAY JEWELLERY 2022 - MIDDLE EAST," distinguished alongside top brands such as Tiffany, Chopard, Chaumet, Van Cleef & Arpels, and many others. 

The Middle East Watch and Jewellery of the year awards is a testament to the growing importance of the Middle Eastern region as one of the world’s most important jewellery hubs. It is also indicative of its ever-evolving retail landscape and the changing mindset of jewellers reinventing design, marketing and prevailing retail practices to offer customers a more experiential retail environment. 

Held in November of 2022, the The Middle East Watch and Jewellery of the Year Awards is a pioneering concept initiated and implemented by Arabian Watches & Jewellery Magazine. Its vast award categories encompassed recognition in design and marketing for jewellers and individual contributions to the industry for stakeholders and brands present throughout the UAE, Bahrain, Oman, Qatar, Kuwait and Saudi Arabia. 

Overall, FerriFirenze's Soffio collection celebrates the energy and silhouette of the dandelion flower. The result - whether iterated in the form of  a yellow sunrise or champagne twist -  is feminine and aesthetically striking and characteristic of the sort of everyday masterpieces produced at the brand's headquarters in the hills of Tuscany.  

"The Gulf Region and its clientele are very dear to the FerriFirenze family and we are very honored to receive this award," Giulia Callegari, Marketing Director, FerriFirenze.