Visit Asjad Doha, Qatar, to see new designs by FerriFirenze

Doha, 27 October – 1 November 2025

Following its Riyadh showcase, FerriFirenze travels to Doha to take part in ASJAD at AlHazm Galeria Mall - Doha, Booth G13, from 27 October to 1 November 2025. This is the seventh edition of the region’s prestigious jewellery exhibition, which brings together leading maisons, collectors, and connoisseurs for a celebration of craftsmanship and design.

The Qatari audience can expect to see the latest collections, including Snodo, reinterpreting the knot, and Virgola, drawing on the pause of a comma, presented alongside the maison’s icons. True to its philosophy of jewellery as both art and language, the new designs build on FerriFirenze’s tradition of transforming familiar motifs into contemporary expressions of style.

Meanwhile, admirers will appreciate the maison’s signature approach to sculptural goldwork and diamond setting, conceived within the FerriFirenze atelier at Villa Corsi Salviati outside Florence. Here, centuries of Tuscan heritage and artistry inspire creations that bridge past and present, tradition and innovation.

At ASJAD, FerriFirenze continues its journey of sharing jewels that reflect a world where heritage, modernity and imagination converge.

Opening hours:
27 October from 1 PM to 10 PM
28-30 October from noon to 10 PM
31 October from 2 PM to 11 PM
1 November from noon to 10 PM

For more, visit ferrifirenze.com/collections or contact us +39 347 2835 203