IF by FerriFirenze: The Scent of Possibility

What’s in a name? Everything – especially when it comes to a FerriFirenze launch. But this time, it’s not the jewellery collection you might expect. After a soft debut during Ramadan 2024, FerriFirenze proudly reintroduces IF, an exclusive fragrance crafted in collaboration with the olfactory artisans of Teatro delle Fragranze in Florence.

IF embodies endless possibility and optimism – an invitation to embrace each day as an open horizon. It also carries deeper meaning, reflecting the initials of Ilaria Furlotti, the brand’s founder, while paying homage to Italy and Florence, the heart of FerriFirenze’s identity. IF is the essence of FerriFirenze.

The first edition, IF Arancio, marries Italian craftsmanship with the warmth of the Middle East. It is a fresh, floral symphony that whispers stories of connection and tradition and will be released as a limited-edition fragrance during Ramadan 2025. “We designed our fragrances as a tribute to our second home. It is our way of expressing gratitude for the rich culture and traditions we share,” says FerriFirenze owner Giulia Callegari.

Rooted in the citrus gardens of Villa Corsi Salviati, the home of FerriFirenze, IF Arancio opens with notes of bergamot, saffron, and neroli, capturing the vibrant landscapes of both Italy and the Middle East. At its heart, jasmine, tuberose, and violet leaves weave a delicate floral elegance. In the base, patchouli, vetiver, amber, and musk create a sensual depth that harmonises Italian lyricism with Arabian warmth.

“The fragrance is currently a limited edition, which we will present during our Home Services in the United Arab Emirates,” says Giulia. “We will follow with a second fragrance, IF Rosa, an equally exquisite creation.”

Housed in an elegant cylindrical bottle, IF Arancio feels like a precious talisman in the hand. The cap, handcrafted by Murano glass masters, ensures that each piece is a one of-a-kind work of art, with dynamic plays of light and colour. The fragrance is presented in a matching orange cylindrical box, thoughtfully designed with two compartments –one for the perfume and another for the bracelet with vispina, a delicate finishing touch to this sensorial masterpiece.