From Riyadh to Jeddah: FerriFirenze elevates Saudi luxury weeks with timeless creations

Riyadh, 10-14 February, 2025 - Jeddah, 18-21 February, 2025

Prepare for an unparalleled, exclusive experience with FerriFirenze at the Jewellery Salon this February. Saudi Arabia’s premier fine jewellery and watches showcase, held under the esteemed patronage of members of the Saudi royal family, is a rare opportunity for discerning visitors to explore exquisite pieces in a luxurious and secure setting.

Expect a dazzling display of artistry, from internationally renowned brands that adorn royalty and celebrities to emerging designers redefining the craft with modern flair. Whether your tastes lean towards the traditional or the contemporary, the Jewellery Salon promises a curated selection to captivate every collector. 

FerriFirenze will present a diverse range of our iconic Bubbles, Vito, Spettinato, and Soffio collections and architectural inspirations like Riflessi, Artificio, Vento, and Felce. Each design, born in our 16th-century Florentine villa, celebrates nature, history, and artisanal craftsmanship, ensuring there's something for every discerning taste.

This season, we are proud to introduce the remarkable Intrigo necklace, crafted in white gold and diamonds by Giulio Ferrari. Featuring a pioneering gold mesh system, it combines softness and resilience, redefining modern jewellery. 
We are also revealing three new collections during the Jewellery Salon. 
Our dedication to 18k gold handcraftsmanship and the ethical sourcing of gemstones ensures that every piece is timeless and responsibly made, giving you peace of mind with every purchase.

The Jewellery Salon represents the pinnacle of the jewellery industry in Saudi Arabia. Since its inception in 2009 by Haya Al Sunaidi, the exhibition has transformed the landscape, uniting global and local designers to cater to high-net-worth buyers. With over 4,000 serious buyers attending annually, the Jewellery Salon is more than an event – it’s where significant investments and timeless purchases are made. Don’t miss your chance to immerse yourself in the brilliance of the region’s most incredible jewellery showcase.

FerriFirenze will be at Booth A40 of the Jewellery Salon at the Al Faisaliah Hotel in Riyadh, Kingdom of Saudi Arabia, from 10-14 February 2025. 
The Salon continues at the Hilton Hotel in Jeddah from 18-21 February 2025. FerriFirenze will be at Booth A 80 for this one. Opening hours for both events are 4 PM to 11 PM.