FerriFirenze Pop-Up at Shinsegae Boutique

Korea, 25–28 March, 2026        

Shinsegae Dept. Store, Gangnam, House of Shinsegae PSR (1MF - 1st Mezzanine Floor)

Expanding the maison’s presence in Asia, FerriFirenze will host a pop-up at House of Shinsegae in Seoul from 25 to 28 March. This showcase will present a curated selection of fine jewellery collections, allowing visitors to discover the brand’s distinctive Florentine aesthetic within one of Korea’s leading luxury retail environments.

Founded in Florence, Italy, FerriFirenze draws on the city’s centuries-old goldsmithing heritage as it develops a modern and experimental design language. All pieces are crafted in the maison’s Tuscan atelier, where advanced stone-setting techniques, precise engineering and artisanal processes define each creation. Movement, colour and light are central to the brand’s philosophy, resulting in jewellery that combines technical refinement with expressive elegance.
Alongside new creations, the pop-up will feature some of FerriFirenze’s established icons.

These signature designs reflect the maison’s fascination with kinetic jewellery, where gemstones are designed to move, rotate or respond to touch. Defined by precision mechanics concealed within refined forms, the icons balance innovation and craftsmanship synonymous with the brand.

Highlights will include iconic collections such as Vito and Bubbles and the newest addition, Trilly, all reflecting this kinetic identity. Trilly is defined by freely moving gemstones that create subtle sound, reinforcing the brand’s distinctive approach to contemporary fine jewellery.
An interesting feature of earrings throughout all collections is their shaping to suit the left- and right-hand sides of the face. Visit this Korean pop-up to learn more about their award-winning approach to classic creations suited for daily or evening wear.

For more information, visit ferrifirenze.com/collections or call +39 347 2835 203.