FerriFirenze opens new boutique in Forte dei Marmi – a summer destination for style and sophistication
Forte dei Marmi, 31 May - 30 September, 2025
We are delighted to announce the opening of our new boutique in Forte dei Marmi, one of Italy’s most exclusive seaside destinations. From May 31 to September 30, 2025, visitors can find us at Piazza Marconi 9C, 55042 Forte dei Marmi, Lucca – steps away from the renowned Richmond Boutique.
The boutique offers a seasonal home for FerriFirenze’s handcrafted Italian jewellery in a setting that celebrates elegance, artistry, and refined living.
Why Forte dei Marmi?
Forte dei Marmi is synonymous with quiet luxury, where culture, fashion, and leisure come together. It’s a summer haven for an international clientele who value quality, design, and authenticity, making it the ideal location for our boutique. Established between the Mediterranean Sea and the Apuan Alps, and easily accessible from Florence and Pisa, this charming town is not just a beautiful destination – it’s a hub for luxury and business with a long-standing heritage of sophistication.
A celebration of iconic and new
Inside the boutique, visitors will discover a curated selection from FerriFirenze’s iconic collections – beloved by our clients for their poetic connection to nature and signature design codes. Collections such as Bubbles, with its playful lightness and natural curves, and Vito, inspired by life’s elegant flow, reflect the essence of our style.
We believe in timeless beauty, but also constant evolution. That’s why we launch new collections every four months – innovative designs inspired by nature, and our atelier's surroundings, created through ongoing research and advanced craftsmanship. This continuous renewal ensures we always have something fresh and special to offer, while staying true to our heritage.
Proudly Made in Italy
At FerriFirenze, we are committed to preserving the excellence of Made in Italy traditions. Every piece is handcrafted in our Florentine atelier using age-old techniques combined with modern technology.
Though the seaside setting differs from our historic Ponte Vecchio flagship, our values remain unchanged. Guests to the Forte boutique can expect the same warm, personal service that defines the FerriFirenze experience. As always, visitors are welcomed like family.
A seasonal jewel on the Versilian Coast
True to Italian tradition, guests are invited to enjoy freshly brewed espresso and amaretti while browsing. This thoughtful gesture – offering “a coffee with a small bite” – is an Italian custom, a way of saying benvenuto and making guests feel instantly at home.
Here, luxury is not only in the gold and diamonds on display, but in the warmth of the atmosphere. FerriFirenze’s Forte dei Marmi boutique invites you to experience la dolce vita, one sparkling moment at a time.
Whether you’re reconnecting with old favourites or discovering our newest designs, we look forward to welcoming you into our world of beauty, craftsmanship, and heartfelt hospitality.
For more information, contact us +39 3472835203
