Discover new and iconic FerriFirenze collections at JWS Abu Dhabi 2025

Abu Dhabi, 12–16 November, 2025

Following its Dubai presentation, FerriFirenze continues its Middle Eastern journey with a refined showcase at JWS Abu Dhabi 2025, taking place from 12 to 16 November at ADNEC, in Halls 1–3 | Booth 2210, opening hours: 3 PM–10 PM.

For this Florentine fine jewellery house, the event is more than an exhibition – it is an invitation to experience Italian craftsmanship at its most inventive. The maison brings to Abu Dhabi a curation of both heritage and new creations, where the artistry of Florence finds resonance in the modern sensibilities of the Gulf.

Highlights include the Cucito Collection, a marvel of contemporary engineering that evokes the delicacy of stitched fabric through gold and diamonds, alongside the supple sophistication of the Vito and Soffio collections. The newly introduced Snodo and Virgola collections reflect the revered Italian jewellery maker’s evolving design language: dynamic, youthful, and wearable, yet grounded by artisanal tradition.

Behind every FerriFirenze jewel lies a fusion of imagination and precision. The maison’s artisans assemble each component by hand, guided by 3D-engineered technical drawings. This ensures perfect alignment, proportion, and fluidity that is impossible to copy. The result is 18K gold jewellery that sets the benchmark for collectable pieces that feel as effortless as they are elaborate. Gold bends gracefully, diamonds illuminate naturally, and innovation remains invisible to the eye. Trade secrets are closely guarded.

At JWS Abu Dhabi, FerriFirenze celebrates the beauty of craft perfected by time, offering collectors and admirers a glimpse into a world where Italian elegance meets mechanical poetry.

For more, visit ferrifirenze.com/collections or call +39 347 2835 203.